With him as the brains behind the design and her as the sales force, the two created Mattel, combining Elliot's first name with that of their newfound partner, Harold "Matt" Matson. With her husband's successful usage of two new plastics (Lucite and Plexiglas) in the making of various pieces of furniture, Ruth saw the potential for an entrepreneurial endeavor. Formation of Mattel Origin Īs Ruth continued with her job at Paramount, Elliot tried his hand at a hobby of furniture making. Ruth Handler worked as the sales force for the new business, landing contracts with Douglas Aircraft Company and others. Ruth Handler suggested that he start doing this commercially and they began a furniture business. Her husband decided to make their furniture out of two newfound types of plastics, Lucite and Plexiglas. She married her high school boyfriend, Elliot Handler, and moved to Los Angeles in 1938. Handler was born Ruth Marianna Mosko in Denver, Colorado, to Polish-Jewish immigrants Ida Mosko (née Rubenstein) and Jacob Mosko. Best known for inventing the Barbie doll in 1959, she served as the first president of toy manufacturer Mattel, Inc., which she co-founded with her husband in January 1945 until 1974 when the Handlers were forced to resign from Mattel, and in 1978 Ruth Handler was convicted of false reporting to the Securities and Exchange Commission. Ruth Marianna Handler ( née Mosko Novem– April 27, 2002) was an American businesswoman and inventor.
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